I walk out the metro of Embajadores and step out into the square and am immediately accosted by a Pakistani man, handing me a card that red “Laiba Cosmetics: Pelo Natural Africano, Latino Europeo”.
Sidenote: I looked Laiba up, it is an Urdu name. Laiba translates to something akin to “Angel of Heaven”.
He urges me to take a left and then another left and come visit his store. I asked if he was the owner and he said yes. Curious that a man who knows probably next to nothing about the upkeeping of African or Latino hair is the owner of a shop catering to exactly that customer base. Of course I decide to go and take a look, no intention of buying anything but for the sake of research I give in to his urging and walk over to his shop.
I enter and see a small, one-roomed store, two walls lined with cosmetic products while another wall is lined with all different types of extensions. I walk over to the extensions, and it seems to me like just any other store I would see if I were to be in the U.S. Only difference in the hair is that there are fewer colors and fewer textures, more of the texture varying from wavy to straight, and no kinky Marley Braids like I would see in the U.S, the type of hair usually used for kinky twists, crochet braids or to amplify an afro. I turn in the direction of the cosmetic products and notice two things
1. That there is a limited amount of products compared to what I am used to in the States.
2. I sit back and observe the products and realize that there are at least 4 rows filled with perms, hair straightening creams and skin lightening and bleaching lotions and soaps. Nowhere in the shop do I see anything that I would consider remotely “natural”.
Looking at those shelves, I pretty much wouldn’t have used any of those products on my hair, unless I was looking to have to cut my hair off in a month or two. Much less put any of the lotions on my skin, as I know the extensive damage that can happen as a result of using skin whitening/bleaching creams .
Even in the United States large corporations such as Wal-Mart and Target have began to cater to the natural community, offering a small but good selection of products safe for naturalista consumption. However here it is not the case. The chances of you finding anything like a curling cream, or a sulfate free shampoo are pretty much slim to none. You’re much better off making your own products here to escape the damage that you could incur to your hair by using these.
Not to even speak of the fact that all of the products I saw seemed to be geared towards a demographic who clearly desired to achieve the Eurocentric standards of beauty that plague our Afrodescendent community of women. Straight hair and even straighter extensions accompanied by fair skin seems to be what is sought after by those who would frequent the store, and that is African women in Lavapies and whoever else happens upon the shop in search of beauty products. It says a lot about the standards of beauty on the continent of Africa and outside the continent and how are women have embodied these standards, desiring to do away with their kinks and curls and no longer loving the gorgeous, glowing melanin rich skin that they were born with.